Hey Marketeer.
Product Management is an intersection of Business, Technology, and Marketing.
Being a Product Manager myself, I have always found it exciting to larn and understand the marketing aspects that could help my products grow. Being this keen marketing evangilist, I thought of creating a valuable list of product marketing links that could help any marketeer in the tech product domain.
Happy to help, know and share more resources like these. 🤘
Note – I keep on updating this list after few months. Do keep checking for updates.
Links
The Ultimate Guide to Product Marketing in 2020 – Written by Kristen Baker
Why product marketing is more important in a tech company than you think
How to Build a Product Marketing Strategy for Your Software Solution
Scaling product launches – How to evolve product launches as you grow
Become great at product marketing (Online course)- Product Marketing for Technology Companies By Lucas Weber, Product Marketing Manager @ Nosto
How Product Marketing and Product Management Should Collaborate in Today’s Tech World
Why Do So Many Startups Get Product Marketing Wrong?
How we use product betas to shape our product marketing
Intercom’s Matt Hodges on product marketing
What Do Product Marketers Do? Insights from PMMs at Facebook, Uber, Lyft, and Figma
(Product) Marketing for Growth: The Marketing Plan
The Secret of Making People Crave Your Product like Kids Crave Chocolate
101s of product marketing
What is Product Marketing? Anyone?
What skills do I need to be a Product Marketeer?
What is product marketing? How product marketing builds products
5 product marketing tips to help your startup cross the chasm
How to Assess Product Management Skills and Competencies?
Product Strategy: How to Find Product/Market Fit
Why Do So Many Startups Get Product Marketing Wrong?
Product marketing strategy at a product first company
Product Marketing and Product Management? Same same but different
7 Powerfully Effective Ways to Market a Product
Product Marketing Manager vs. Product Manager: Where Do You Draw the Line?
The 6 Lessons We’ve Learned About Product Marketing at a Startup
Books
Product Marketing Debunked: The Essential Go-To-Market Guide
by Yasmeen Turayhi and Cali Schmidt
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
by Allan Dib
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
by Alexander Osterwalder , Yves Pigneur , et al.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
Let me know if you find some more interesting links on the topic. I’ll add them here!