Product Management links🔗

The Basics

First let’s understand the absolute starting points: What exactly is Product Management? Is Product Management really something you want to be in? If yes, what it takes to be a “good” PM? And what are the best ways to get into Product Management!

What it takes to be a “Good” Product Manager

• What It Takes to Become a Great Product Manager – Julia Austin
• Good Product Manager/Bad Product Manager – B Horowitz

History of Product Management

• The Past and the Future of Product Management – Matt LeMay

What does a Product Manager do?

• Minimum viable product manager – Brandon Chu
• A product manager’s job (slides) – Josh Elman
• The Art of Product Management (video) – Sachin Rekhi

Product Management v/s Project Management v/s Product Marketing

• Product Manager v/s Project Manager – Ron Yang
• Product Marketing v/s Product Management – Ritika Puri

A day in the life of a PM

• First 30 days as a PM – what should you do? – Ken Norton
• A day in the life of a PM (video) – Bhavna Muthangi

Skillset

• Breakdown of Product Management skills by Seniority level – Brent Tworetzky
• What skills are needed to be an effective Product Manager? (Video)

How to break into PM?

• The 4 ways to break into Product Management – Jackie Bavaro
• Ryan Hoover’s advice on getting into Product Management (video) – Ryan Hoover

How to think like a PM?

• First Principle thinking for PMs – Brandon Chu
• The 5 Personas of Product Management and How to Hire Them (video) – Jason Shen

The Core

• Product Vision – Joel Spolsky
• Requirement Gathering – Werner Vogels
• Why One feature is better than Two or Three – Eugen Esanu

Planning and Prioritization

• What are the best ways to prioritize a list of product features? – Ian McAllister
• Ultimate guide to product planning: Three feature buckets – Adam Nash
• Pandora’s Product Prioritization Process – Tom Conrad
• Lean Prioritization Techniques

Product-Market-Fit

• Old but gold – Read Andrew Chen’s thoughts on PMF – Andrew Chen

Customer Empathy

• Brene Brown on Empathy – The RSA
• The key to better support content: Empathy – Ruairi Galavan

Build product users love

• UX for the Masses (Based on the Jobs to be done Framework) – Neil Turner

PRD

• How to write a painless Product Requirements Document – Jerry Cao

Personas

• Design Personas vs Marketing Personas : They-are-different – Stephanie Owens
• Ten Things I’ve Learned – Must Read – Cindy Alvarez

Customer Interviews

• How many customers should you interview?
• 12 Tips for Early Customer Development Interviews – Giff Constable
• How to Structure (and get the most out of) Customer Development Interviews – Jason Evanish

User Research & Surveys

• Early Customer Research
• What research method to use? (Quant. vs. qual / Behavioral vs. Attitudinal)
• How to conduct user research interviews – Whitney Hess

User Interviews

• What user researchers can learn from Louis Theroux
• How to Run a User Interview (Video) – Emmett Shear

Jobs to be done

• Marketing with the Jobs to Be Done Framework

Roadmapping

• 6 week – 6 month – 6 year – Paul Adams
• The Typeform Product Playbook – Sebastien Phlix
• How To Build A Product Roadmap Everyone Understands – Andrea Saez
• How we build our Product Roadmap at Asana – Jackie Bavaro
• 3 Product Roadmap Examples

Pricing

• 6 Must Reads On Pricing a Product

User scenarios

• A Step-by-Step Guide to Using a Landing Page Test to Validate Your Concept – Aymeric Guarat-Apelli

Surveys

• Survey Monkey White Paper on Survey Design

The Practice

Design

• Product Design Playbook

Development

• The Complete Guide to Agile, Kanban, Scrum and Beyond
• Software Development Methodologies (an overview) – John Sonmez

MVP

• When is an MVP not an MVP?
• Excellence
• Is your MVP viable? – Alex Iskold
• Case Study – Nordstrom Innovation Lab
• An MVP is not a cheaper product – its about Smart Learning

A/B Testing

• The surprising power of online experiments
• The Tenets of A/B Testing from Duolingo�s Master Growth Hacker
• How to Analyze Your A/B Test Results with Google Analytics

UX

• Example UX Docs and Deliverables – UX for the masses
• User Experience Design – Peter Morville
• A Bias for Making – Jared Spool
• The UX Design Success Ladder. Achieving Meaningful Product Design – Ward Andrews

MVP Testing

• MVP Testing
• Handcrafted – Brian Cheskey (Airbnb) – Masters of Scale (Podcast)

Wireframes/Prototypes

• Rapid Prototyping Google Glass – Tom Chi

Launching/Shipping

• From 0 to $1B – Slack’s Founder Shares Their Epic Launch Strategy
• Shipping Beats Perfection – Ben Kamens

Customer Feedback

• A Practitioner’s Guide to Net Promoter Score (NPS) – Sachin Rekhi
• 3 Rules for Customer Feedback
• How to build a product your customers actually want

The Addons

Metrics

• Investor Metrics Deck – Andrew Chen
• Lean Analytics: How to pick a Good metric
• Deciding your product’s north star metric
  • How do you find insights like “Facebook’s 7 friends in 10 days” – Andrew Chen
  • Telepathy / GV: Choosing The Right UX Metrics – Kerry Rodden

Frameworks

• Pirate / AARRR metrics
• Product Management Mental Models for Everyone – Brandon Chu
• Product-Market Fit
  • Sean Ellis: Product/Market Fit & The Startup Pyramid (40% very disappointed survey methodology)
  • WTF is PMF? Part 1
  • WTF is PMF? Part 2
  • Marty Cagan Measurement
• Jobs To Be Done
• Experiments 101 (great section on if/then/because hypothesis statements)
• Adam Nash: 3 feature buckets
• Product Prioritization by scoring categories of impact vs. effort (Mind the Product)
• 17 product managers who will own the future of nyc tech and the 9 frameworks theyll use to do it

User Experience & Growth

• The Agony and Ecstasy of Building with Data – Julie Zhuo
• How to Avoid Delusional Thinking in Start-up Growth Strategy – the HowAboutWe Founder
• Growth Accounting
• Design for continuous experimentation – Dan McKinley
• Etsy data science slidedeck
• The Only metric that matters – Josh Elman
• The ‘Oh, Shit!’ Moment When Growth Stops – Jeff Jordan
• How do users really hold mobile devices
• The One Metric That Matters – Croll & Yoskovitz
• The Hierarchy of Engagement Expanded – Sarah Tavel

Seeing all the links, you might want to jump off the cliff. How to do it? > here.